600 b2b meetings with 200 key hosted buyers
The organizing company managed to attract 200 important international buyers, from countries with high immunization rate.
As part of the extroversion of FOODTECH 2021, the organizing company attracted 200 hosted buyers from countries with low disease burden and high immunization rate, who hold more than 600 scheduled b2b meetings with exhibitors, in a Covid free environment.
The aim of FOODTECH’s initiative was to attract and host international buyers to contribute to the strengthening of the exports of innovative technological equipment for the production, processing, packaging and distribution and to enable the Greek companies to penetrate foreign markets. Thus, many companies that aimed to expand their business activities managed to meet under the same roof, with key buyers from around the world, which shows the dynamics of the exhibition for further internationalization in the future.
In order to improve the efficiency of b2b meetings, Hosted Buyers had the opportunity to be in direct and safe contact with exhibitors, in order to enter into commercial agreements, in the specially designed area of b2b meetings rooms.
A dynamic Hosted Buyer program
The 200 hosted buyers who have joined the Hosted Buyer program of the exhibition, had been selected with strict criteria and were mainly owners and executives from countries with production companies and units with greater specialization in the field of production and processing of food and beverages and therefore greater and more specific needs for equipment, technologies and services presented by FOODTECH exhibitors. It is worth noting that the 200 hosted buyers of the program came from target markets from around the world such as Egypt, Morocco, Algeria, Tunisia, Jordan, S. Arabia, United Arab Emirates, Israel, Lebanon, Albania, Bulgaria, Romania, Northern Macedonia, Serbia, Slovenia.
Hosted buyers impressed with the quality of the exhibition
International buyers who participated in the hosted buyers program spoke with enthusiasm about their experience from FOODTECH, stating that they were impressed with the high level of the organization, the excellent quality and variety of the exhibits, and also the quality appointments and trade agreements they had with the exhibitors.
