Dynamic promotional plan

An impressive budget has been invested by the organizing company for a targeted and dynamic advertising campaign in television, radio and digital environment.

FOODTECH since 2019 when it was organized for the first time has steadily begun to establish itself as the major exhibition of technology and equipment for production, processing, storage and handling of F&B sector. The organizing company, aiming every year at maximizing the promotion of the exhibition and thereby maximize turnout and marketing effectiveness of exhibitors, invests greater and greater amounts every year for the promotion of the exhibition, while creating a carefully designed marketing plan. With a budget of 300,000€, FOODTECH 2023 advertising will dominate all media, digital and non-digital.

Marketing Campaign in Greece and abroad

The marketing plan includes nationwide television and radio coverage, digital marketing, barcode invitations and printing ads. More specifically, 46% of the budget will be spend on a 20 days tv advertisement  on all nationwide stations, 22% in 15 days radio advertisement on the 14 most popular radio stations in Attica region and 2 stations in Thessaloniki. At the same time, a significant 10% of the marketing budget will be spend on advertisements in the b2b press. Special emphasis will be given to digital marketing as 22% of the total budget will be invested in targeted campaigns and specific in Google, Facebook, Instagram, email marketing and YouTube campaigns, all year round.  Finally, more than 20,000 barcode invitations will be send to key executives.

It is worth noting that in the context of the further internationalization of the exhibition, there will be an increase in targeted actions in markets abroad, aiming to maximize the promotion of the trade show at a global level. Specifically, FOODTECH will invest a significant amount in marketing actions in order to attract to the exhibition 350 important foreign buyers, who will participate in the Hosted Buyer Program.